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Project 3 Evaluation Questions

Before you start

  • Who is the target audience for this site?
  • What is the user goal for this web site?
    • You shouldn’t try to cover all the bases here; just identify the top 1-2 use cases and motivations for users.
  • What is the business goal for this web site?
    • You shouldn’t try to cover all the bases here; just identify the top 1-2 goals.

Homepage

  • Screenshots
    • Include 2 screenshots of the homepage: mobile (480px wide) and desktop (1280px wide)
  • Is the homepage focused on a user’s expectations and key tasks?
  • Does the homepage content include irrelevant information or does it fall prey to info dumping?

Interior pages

  • Are section titles clear and descriptive?
  • On interior pages, do users still understand “where” they are in the site?
  • Is site navigation clear? Do you easily understand what you will see before you click a link?
  • Is the site navigation organized logically?
  • Can a user easily return to the previous page? to the homepage?
  • Are the site’s standard elements (e.g., page titles, site navigation, page navigation) easy to locate?
  • As a user, can you easily discover new and relevant information without frustration?
  • Does the site have a search form/input?
  • If so, is it easy to locate and do the search results include the information most relevant to a user?

Aesthetics/Visuals

  • Are the colors and typography consistent? When the design is not consistent, are the distinctions meaningful?
  • Does the interface have an attractive design?
  • Is it appropriate to its audience?
  • Is the site imagery (e.g., photos) meaningful?
  • Are icons intuitive and/or labeled?
  • Do the icons look like they belong to a family of icons?
  • Is there is a good balance between information density and use of white space?
  • Are animations used sparingly and to good effect?
  • Are there any places in the design where color is used to communicate something (e.g., success, a warning)? Is there a secondary cue to convey that same info to users who may be colorblind?
  • Is there a clear visual hierarchy?
  • Is the texts easily readable?

Action items

  • Are buttons consistent in their design and language?
  • Is the language in call-to-action buttons descriptive?
  • Are clickable elements (e.g., buttons, links) obvious?
  • Is there anything on the page that reads as clickable, but in fact is not?
  • Is there a visual change when a user points their mouse at something clickable?
  • Are clickable elements at least 44x44 pixels in size?

Credibility

  • What trust indicators exist on the site? How can they be improved?
  • Is it easy to find the contact information for the company/site owner?

Overall

  • Complete an audit using Lighthouse in Google Chrome and include a screenshot of the results.
    • Add any additional notes about things that stood out to you from this audit here, as well.
  • Is the site responsive?
    • If yes, what could be improved?
  • Are there common characteristics and wording in the site’s navigation, prompts and layout?
  • Does the site content use familiar words and a tone appropriate for its audience?
  • Are there error messages? Are they clear as to what is wrong and how it can be rectified?

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